In late 2016, Tesla announced its plans to establish a Gigafactory in the Iberian Peninsula.
A portuguese Facebook group called "Tesla's Gigafactory in Portugal" initiated a strategic campaign to capture Tesla's CEO attention, aiming to persuasively present the distinct advantages of Portugal as the ideal location for the Gigafactory.
Hi INTERACTIVE actively participated in this movement, culminating in the creation of an impactful explainer video with a simple and compelling message directly addressed to Elon Musk.
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